---
title: "How Ordering From LiveGood Works (Pricing & Membership)"
description: "One-time purchase vs. the optional wholesale membership, and how to decide which makes sense for you."
url: "https://coachluke.com/docs/how-ordering-from-livegood-works-pricing-membership/"
updated: "2026-10-06"
category: "LiveGood: Ordering & Guarantee"
---

# How Ordering From LiveGood Works (Pricing & Membership)

When you click through to LiveGood from one of Coach Luke's reviews, checkout happens on LiveGood's own site. Two things about their model are worth understanding before you order.

## One-time price vs. member price

LiveGood sells direct-to-consumer, which is how their prices undercut typical retail supplement pricing. Every product has a one-time purchase price anyone can pay, plus a lower member price on Subscribe and Save, usually about 35 to 50% less. For example, [Essential Aminos](https://coachluke.com/livegood-essential-aminos/) is $34.95 one-time or $20.85 for members, and [LEAN](https://coachluke.com/livegood-lean/) is $39.95 retail or $18.95 for members on Subscribe and Save. Prices can change, so the checkout page always has the current numbers.

## What is the wholesale membership?

It's an optional paid membership (think Costco, not a subscription to products) that unlocks the lowest price on everything in their catalog. You do not need it to order. Every product can be bought at the one-time price with no membership.

## Should I get the membership?

Simple math: if you plan to use one or more products monthly, the member discount typically pays for the membership. If you're trying a single product once to see how it goes, order at the one-time price first. You can always join later.

## Where do I start?

Not sure which product fits your goals? Take the 60-second [Which LiveGood Product Is Right for You? quiz](https://coachluke.com/livegood-quiz/) (six questions, one main pick plus one or two add-ons), or browse [all of Coach Luke's LiveGood product reviews](https://coachluke.com/livegood-product-reviews/). Each review lists the full label, the member and one-time prices, and the cost per serving.

## What if a product doesn't work for me?

Every order carries LiveGood's 90-day money-back guarantee. See [the guarantee explained](https://coachluke.com/docs/the-90-day-money-back-guarantee-explained/) for how it works.

*Disclosure: Coach Luke is an independent LiveGood affiliate and may earn a commission on purchases made through links on this site, at no extra cost to you. Supplements are not a substitute for medical care. Talk with your doctor before starting any new supplement.*